Many organizations today understand importance to invest in the data analytics solutions–the tools assure cost savings, better decision-making and productivity gains. More than 90% of the business users have said that the data & analytics are important to their business’s digital transformation initiatives.
Data analytics holds a key in “knowing” your user & pave a way for the most innovative solutions, the hyper-targeted marketing strategies, as well as personalized advertising campaigns.
What Insights Will You Get From the Data Analytics?
By collecting different types of data from several sources, you will gain insights in your audiences & campaigns that will help you to improve targeting & better predict the future customer behavior with help of brand reputation management tool.
Another valuable kind of data is the information about your customer behaviors. It refers to the data on specific actions that the user takes. They may, for example, click on a particular ads, make the purchase, comment over the news article and like the social media post.
So, this kind of data will reveal a lot of information about the customer affinities — expressed and suggested interest in various activities, brands, products, as well as topics. The customer might express their interest into your brand just by signing up for the email list. They will indirectly express their interest in the topic just by reading about this onto your site. They might express their interest in the product just by clicking on your ads. Some other sources of the customer affinity data will include social media likes, survey responses & video views.
Opportunities of the big data are quite powerful to ignore. The smart data-driven businesses are highly taking benefit of the new tools that will help them to understand their customers, automate this process, as well as streamline the complex operations.